Ray Dalio's principles for success are a great example of how creative business storytelling can be used to communicate complex ideas and models in an engaging and easy to understand way.
What is HAPPINESS?
For Aristotle happiness was not a feeling but a practice. ‘It’s living in a way that fulfills our purpose,’ the classicist Professor Helen Morales said. ‘It’s flourishing. Aristotle was saying, “Stop hoping for happiness tomorrow. Happiness is being engaged in the process.”’
Recent extraordinary evidence that humans are built to live according to Aristotle’s concept of happiness as a practice rather than a goal comes from the field of social genomics. Results from a team led by Professor of medicine Steve Cole suggest health can improve – risk of heart disease, cancer and neurodegenerative disorders going down; antiviral response going up – when we’re high in eudaemonic happiness.
It changes the expression of our genes. Studies elsewhere find that living with a sufficient sense of purpose reduces the risk of depression and strokes and helps addicts recover from addiction. People more likely to agree with statements such as, ‘Some people wander aimlessly through life, but I am not one of them,’ have been found to live longer, even when other factors are controlled for.
If HAPPINESS is PURPOSEFUL LIVING THEN WHAT IS STORY If not a meaningful and emotional experience of life?
Every successful business creates or provides something of value that other people want or need at a price they’re willing to pay, in a way that satisfies the purchaser’s needs and expectations and provides the business sufficient revenue to make it worthwhile for the owners to continue operation.
Every successful business is basically a story.
Kommentare