In 1997, a groundbreaking McKinsey study exposed the "war for talent" as a strategic business challenge and a critical driver of corporate performance.
The question is the most powerful tool we have in terms of attracting and leading people towards us. Because, by saying less and asking more you are going to change the way you lead forever.
Our day starts with a question - to wake up or not, to get out of the bed or not.
We have evolved as human beings because of story and storytelling.
Our mind is working constantly 24/7 by doing an inner dialogue of Q/A
We are facing every minute dilemmas and choices what to do or not to do, which determine how our lives will unfold and how we will experience everything which happens to us.
The only way to mimic this inner conversation in our minds is by using creative storytelling and more specific by using the everlasting power of the Dialogue - as Robert Mckee the modern screenwriter guru once said- Dialogue is dramatic action hidden behind words.
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