Let's Learn How to Transform Your Content from King to GOD

The Bigger the Market The More You Need to Specialize and Do Less, but What You Do Have to Be REMARKABLE

---

---

If you have been around in the digital marketing space for some time you are likely to know just how powerful content marketing can be.

Research founds that companies that use content marketing effectively experience conversion rates up to six times higher than companies who don’t.

Content is definitely king but as more and more businesses lay on to his fact, the marketplace is becoming increasingly saturated and highly competitive.

If you feel the need to level up the game read this post

Whether you are an e-commerce store, SaaS, B2B or B2C, here are three of the content marketing strategies that you have been waiting for

#1. Use Creative Business Storytelling

When you humanize and dramatize your content you will immerse your customers in an engaging and interesting rollercoaster of emotions where your purposeful message will be consumed with gusto.

You will create a meaningful and emotional experience for your customer and thus they will remember your message 100X more. When they remember your emotional and meaningful message they will feel it as a revelation and insight and will be motivated to act in order to achieve their so desired transformation.

"Content is King, Cash is Queen but Story is GOD" Andrey Andonov

#2. Become Media

As soon as you understand that you are not in the business of manufacturing products or creating services but you are in a business of selling stories your content will become GOD and your customers its disciples, followers and believers.

Invest in producing creative business storytelling as soon as possible.

Why you need to spend money on boring and predictable content which you need to advertise and market, for which you need to buy media, distribution and publicity when you can become Netflix for your customers and produce a high value content in form of creative business storytelling.

#3. When you understand the above 2 strategies use these tactics

1. Have Numerous Landing Pages

According to HubSpot data- “While most companies don’t seen an increase in leads when increasing their total number of landing pages from 1-5 to 6-10, companies do see a 55 percent increase in leads when increasing their number of landing pages from 10 to 15.”

This data was also consistent across both B2B and B2C companies, proving that the more landing pages you have, the more likely you are to reach new customers who are interested in your brand.

Aim to create at least 5-6 landing pages for each customer segment and revenue flow. Then at least one variation of each of these pages. This approach should help you to reach the recommended number of landing pages. Cut your storified creative business stories appropriately for the segments. Make a mini web series.

2. Create Storified Infographics 

Currently, statistics show us that infographics are liked and shared three times more frequently than other content on social media.

Publishers who use infographics have also been shown to grow their traffic 12 percent more than those who don’t. Here are some interesting statistics about infographics from Twitter-

• 540 Infographics are tweeted every hour

• 87,000 Infographics are shared every week

• 354,000 Infographics are tweeted every month

• 6 million Infographics have been tweeted in total

3. Distribute Your Creative Business Storytelling in Epic Blog Posts

Your blog posts will become Epic blog posts and go above and beyond the normal blog posts out there, because they will offer customers something of extra value.

When you strive to offer extra value to your readers, your readers often return the favour. It may not happen instantly, but over time research has shown that readers start to develop a feeling of trust and rapport with the brand.

And now imagine what will happen with your sales when you become the main source for your customers' entertainment and learning.

4. Why Creating Storified and Dramatized Video Content Is Much Better than Just Video

Creating video content is a great way to build up a following and score more leads. In fact, video content has been proven to be one of the most successful content marketing strategies around. It is also one of the fastest growing content mediums on the internet.

Hubspot data discovered that by 2020, over 80 percent of all internet traffic will be from videos. This is a huge statistic and proves that more and more, people are turning to video content to gain information.

Now imagine how drastically you can differentiate your brand from the rest of the market when you level up the game by using the art of creative business storytelling.

Simply Video doesn't automatically mean an interesting and attention grabbing content.

If you don't invest in creative storytelling you are missing a huge opportunity to capitalize the market by making your marketing and communication remarkable and standing out from the noisy crowd.

5. Create Live Videos

However, bare in mind than even reality shows like Big Brother and Survivor are scripted shows - which means there is creative storytelling behind the events which happens.

Live videos are a great way to reach your audience in a more personal and friendly way. Live videos help to build that one on one connection and to build an authentic rapport with your audience.

6. Create Video Case Studies and Video Essays

Showcase your expertise and authority by sharing your experience and knowledge with your customers about the products and services which you provide.

Conclusion

In order to Transform Your Content from King to GOD you have to create engaging high value content.

There is no better way to engage with people than by telling - showing dramatized stories.

All of us want to experience some sort of transformation and change - healthier bodies, better job, higher income, new relationship, new status, etc, etc...

When customers see your creative stories they will identify with your characters and their problems, pains desires and relieves and will believe that your brand can help them achieve their desired transformation.

Therefore you invest in a win - win situation where you profitably communicate your solution to their problems and needs and even more important you profitably communicate the benefits and advantages of your company from the other competitors because you invest in creating content which is saturated with emotional and meaningful experience.