If you want your customers to really resonate with your brand, creating videos is a must.
YouTube has over one billion users and is growing by the second, however only 9 percent of small businesses take advantage of it.
There are so many benefits to building a presence on YouTube.
Here are just some of them:
YouTube reaches more 18-49 year olds than any cable network in the United States
YouTube has local versions in more than 88 countries
Youtube is available in over 76 different languages, covering 95 percent of the internet’s population
The average time a user spends on YouTube is 40 minutes on mobile devices
If you are curious about how to get more viewers for your YouTube video, or if you are curious about how to turn your videos viral, here is all you need to know to get started.
#1. Content is King, Cash is Queen but STORY is GOD
Invest in creative storytelling and not so much in production value.
The truth of the matter is that for your video to go viral, everyone that watches it needs to also share it with their own audience.
Research shows us that people share content that is interesting, thought provoking, funny or is aligned with their own beliefs and values.
If you can keep this in mind when creating your content, it will also help to add to the virality of your video.
To get more specific with the content you choose to share in your videos, you have to first know your audience. All marketers know how important it is to know their audience, but with video marketing don’t be afraid to go that extra mile to see what is really going to peak their curiosity.
#2. What Kind of Video?
#3. Use Creative Business Storytelling
Very few brands have explored the potential of brand films and web series.
It was, in many ways, an old idea, having a brand sponsor entertainment content. However, it’s hard to overestimate the impact of BMW Films on the brand landscape and, directly and indirectly, on the evolution of the copywriter’s job.
The campaign launched in April 2001. Cinema trailers and TV spots drove viewers to BMWFilms.com, which housed a series of slick films. A few things made this campaign distinctive at the time.
First, these were not just big online car ads. They were six- to ten-minute pieces of cinema.
And these films had accomplished feature directors attached—John Frankenheimer, Wong Kar-Wai, Ang Lee, Guy Ritchie and Tony Scott were among the auteurs who directed the first and second series in the campaign. This wasn’t web film as it would come to be known in the early YouTube era—lo-fi, low budget, DIY, reality-leaning.
BMW Films took the entire big-budget ethic of the heyday of TV spots and stepped on the gas—the films were narrative driven, cinematic, and, at an estimated $15 million for the series, expensive.
BMW Films marked a turning point. Fallon’s idea was to create content that people would go out of their way to watch. Instead of, as Gossage put it, riding on someone else’s audience, they were creating their own audience.
Instead of an interruption, BMW Films was a destination. The campaign appealed to potential BMW buyers where they lived with a narrative experience that was in keeping with the BMW brand. This wasn’t the first web film or web ad by any means.
Even in 2001, four years before the dawn of YouTube, there was a small assortment of web channels that hosted mainly short, comedic content, the most popular being Atom Films. But BMW Films was
the first big-ticket, cinematic piece of brand content that gained public Attention.
Moving forward to the present BMW is still the leading brand in terms of brand produced entertainment content.
The Small Escape has 22 000 000 views for less than three months, this short film achieves such amazing not paid brand exposure that other marketing and advertising tactics can only dream of.
Interestingly enough is how familiar the entire approach of BMW's short film is to the great movie A MAN ESCAPED by Robert Bresson.
#4. Promote Your Video
If you want to increase the likelihood of your video being watched and shared across social media channels, consider the following helpful hints-
Include a catchy description that gets your audience interested in your video
Encourage engagement by asking questions about the video
Encourage your followers to share the video
Offer a special promotion or reward followers who share.
There are endless ways to promote your video, so experiment with your channels and see what resonates the best with your audience.
Remember, the more people you can get sharing your video, the greater chance it has of going viral, so make shares your number one priority.
Conclusion
Getting views on YouTube is definitely worth the effort however, and will allow your business and branding message to shift to a whole new level.
Here is a quick summary of the key points included in this article-
Creating viral content starts with creating quality content
Offer valuable information that your audience actually wants to hear about
Create a highly quality production with great sound, lighting and picture quality
Optimise your title, description, tags and thumbnail
Take advantage of YouTube AdsPromote your video on all social media channels, your website and your email list
Keep creating consistent content and test, experiment and finesse what your audience really wants to see
By following this easy guide, you will be well on your way to creating viral videos that get people talking about your brand for years to come.
However, If you really want to stand put as a leader and to dominate the market and win new clients like crazy you must invest in producing Creative Business Storytelling.
Brand films and web series are the way to go for every brand and company which are caring for their businesses, customers and long term vision and wealth.
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