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If You Want to Raise Your Brand Value You Must Learn These Psychological Principles

Writer: Andrey AndonovAndrey Andonov

Updated: Feb 3, 2020

Read and Watch the blog post if Want to Learn the difference between COST, PRICE and VALUE

 
 
"PRICE IS WHAT YOU PAY, VALUE IS WHAT YOU GET" W. Buffet


If You Want to Raise Your Value You Must Know These Psychological Principles


People are motivated to act mostly by two emotions.


Importance and Insecurity


The deepest principle in human nature is the craving to be appreciated.


The Importance of Being Important and how Insecurity is the basic law of existence


All creative writing, from its very beginning, grows from the root of the importance of being important.


Desire is a mild word for the strongest motivation there is. Self-preservation is the second.

Even if we make a mistake, it is really not our fault; we rationalize until we’ve convinced ourselves that the blame must fall on the other person.


Why must we always be blameless and right? Because we are terribly insecure.


You cannot create a three-dimensional character without knowing why your characters do what they do.


Motivation is endless, but it can be simplified if you accept the concept that insecurity is one of the most important and complex of all human emotions and conflicts.


Insecurity is the basic law of existence. All human emotions, good or evil, without exception, spring from this one eternal source. Without insecurity, there would be no progress; life would stand still. All

cowardice or heroism, all human sacrifice happen because the authors of these deeds wish to annihilate the eternal, indestructible menace of our life – insecurity.


Importance is the first defense against insecurity. Great humility makes one important. So does great

sacrifice.


A candidate for suicide must have more than one reason to believe that all the claims holding him to life are gone forever. He dies because he cannot be important any more. There are many reasons, one stacked upon another, and then the last straw that dashes the person into utter hopelessness.


No one is wholly satisfied with herself. Therefore, we are all looking for some kind of compensation. The differences between people lie in the severity of their own shortcomings. The degree of satisfaction with ourselves is determined by our physical make-up and our immediate environment.


Hypersensitivity to the slightest disapproval usually springs from a weak body with a low physical resistance.


People constantly look for an outlet for their talents. They want to succeed, better themselves, to be

noticed – to be important. Great ambition is usually a compensation for some deficiency in the person.


Insecurity hides in the most impossible places. The importance of being important is to hide fear, the

child of insecurity, and mother of all human emotions.


Fear is always humiliating, for it shows naked insecurity. To show insecurity is to strip a person of his

dignity. What is dignity? A camouflage for importance. To strip one of dignity, expose their insecurity, is to court abuse. Such a character, stripped and exposed, to cover his lost importance, starts to holler, to challenge, to accuse, to abuse, to show even bravery or viciousness when, in reality, he is frightened to Death.


Conclusion


Cost is the total sum of what it costs to produce the product or services and it doesn't include the profit.


Price is the total amount of cost plus the profit which you want to make. The profit depends of how much risk you take and how much value you add to the product or services.


Value is decided by the buyer so the price is set by the seller but the value for the price is determined by the buyer and is extremely emotional and justified based on subjective logic.



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