“Discover something new and interesting” is the most cited reason for visiting twitter.
Even though Twitter is not as popular as some of the other social networks out there, it still has over 310 million active users. This is a huge number of people and chances are that some of those active users are going to be your future customers or clients.
To go even further, here is a snapshot of statistics to consider when it comes to using Twitter to grow your brand-
85 percent of followers feel more connected to businesses after following them on Twitter
84 percent of followers who interact with a brand on Twitter share positive experiences
77 percent of Twitter users feel better about a brand when it replies to their tweet
Companies using Twitter for customer service experience a 19 percent increase in customer satisfaction
72 percent of Twitter followers are likely to buy from that brand
As you can see from these statistics, there are so many amazing benefits that building your brand on Twitter can provide.
These statistics will help you to get an idea of how to use the platform in the best way for your business-
40 percent of those who use Twitter are aged between 18-34 years old
Twitter is consistently more popular among men than women
Twitter users send an average of 6,000 tweets per second
80 percent of Twitter users use their mobile to access the platform
#1. Learn How to Maximize Engagement
Follow leaders in your industry
Follow people who your industry leaders follow
Discover and retweet two top tweets that are aligned with your brand image
Tweet using trending hashtags that are relevant to your business
Check your notifications and take the time to reply to any comments
Follow back people who follow you
Favourite any retweets from your followers
Tweet at least once per day but not more than two tweets in a row
#2. Showcase Your Products and Services
Don't Sell Me, Tell Me or Better Show Me
When it comes to promoting your products and services on Twitter, you need to be tactful. Don’t just regurgitate the same information that they can find on your website, instead find new and interesting ways to present your information.
You may even want to experiment with showcasing your products or services in a different light or offering alternate view points to what you are promoting.
One brand that did this really well is Oreo Cookies. They ran an ad on Twitter promoting their chocolate biscuits in a different way during the Super Bowl game. This tweet went on to receive over 15 thousand retweets and was liked by thousands.
Twitter is definitely a place to be creative, so think about how you can promote your products and services in a different and unique way.
#3. Use Creative Business Storytelling
If you want to rebuild trust and connect with your audience in a meaningful, lasting way, you need to stop saying the same things everyone else is saying. Stop sounding like everyone else and tell your own, unique story.
Stories are 22 times more memorable than facts alone. So you can use this in your advance and break the rule not to post two twits in a roll/. Tell your story and people will follow the twits.
#4. Use 360 Brand Strategy
Use in Combination With Other Platforms
A great example of this comes from the car manufacturer, Mercedes Benz. They used both Twitter and a TV commercial to create a buzz.
Here is how they did it-Mercedes showed a 30 second TV commercial where a couple is in the middle of a car chase. The TV ad then prompted users to tweet how they wanted the TV commercial to end. They could either tweet back using the hashtag #hide or the hashtag #evade.
The commercial ended up increasing engagement levels and followers for Mercedes in a big way. In fact, thanks to this promotional campaign, Mercedes is now sitting on nearly 2 million followers.
In fact, one study found that offering exclusive coupons on Twitter could be as effective as running a PPC campaign. It can also be an effective way for small businesses to gain more followers.
Along with sharing coupons, other valuable tweets that perform well when it comes to brand building include-
Tweeting images:
images with tweets generally earn 18 percent more clicks, 89 percent more likes, 150 percent more retweets and result in 5 times more engagement.
Tweeting videos: videos on Twitter earn 1.9 times more favourites, 2.5 times more replies and 2.8 times more retweets.
Sharing tweets with links to valuable content or free downloads: these have a two times better chance of being retweeted.
Sharing tweets with just one hashtag: using just one hashtag was shown to increase engagement rates by 29 percent, however using more than one hashtag decreased engagement rates by 17 percent.
Conclusion
There are so many ways to grow your brand using Twitter but the bottom line comes down to engagement. The more you can get your audience engaged on Twitter, the easier it is going to be for you to promote and showcase your brand in the best light.
Twitter is a great place to grow your brand as it offers your customers and quick snapshot into what your company is all about. It also offers a way for your audience to learn about your brand in a more personalized way.
Are you ready to grow your brand using Twitter?
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