What is branding? A brand is not a logo. A brand is not a product. A brand is not a promise. A brand is not the sum of all the impressions it makes on an audience. A brand is a result–it's a person's gut feeling about a product, service or company. It's in their heads and in their hearts. A brand is your reputation.
"Your brand isn’t what you say it is. It’s what they say it is." Marty Neumeier
Branding is a force multiplier
#1. Branding isn't
Isn't a LOGO, logo is very useful tool for the brand but isn't the brand, because it is SYMBOL
A Brand isn't a product
It isn't a PROMISE
It isn't the sum of all impressions the brand makes on an audience
#2. A BRAND IS
Is a result the customer makes in their hearts and minds about what you do for them and it is a repetitive process.
Brand is the reputation and identification which customer has about the companies' products, services and history.
#3. What advice would Marty Neumeier give to point someone in the right direction?
Find your unique way by yourself, find what value you can bring on the table.
Look at the work from as many different point of views, because it is gonna be judge in the market place from so many different point of views.
#4. On specializing and niching down
This thing is what I have got if You need it let's meet.
Specialize if you want to grow quickly.
Nobody wants to work with Leonardo Da Vinci.
Businesses want to fill their check lists, not to create art masterpieces.
#5. How to Measure ROI and KPIs
You can measure it through engagement, how customer move from cold to warm inside the funnel.
Delight is when customer wants to share the value of the brand with their friends when they are surprised from its benefit and quality. The brand goes beyond the customer expectations.
Engagement about the brand
The top of brand funnel is the joining the brand when the customer purchase from the brand and see value for the price they must pay.
Customer Loyalty is when you extend the customer engagement and when the customers are ready to pay a higher price for longer period of time because they are emotionally engaged in your brand.
#6. Doing Something Big For Your Clients
When you place your customers in the center of the story making them the hero you win.
#7. If You want to learn more about Branding Watch this Video
Conclusion
Branding is the story of your customers' experience and thoughts about your product and services.
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