If Sharing is Caring, Then Giving is Loving!
”We make a living by what we get, but we make a life by what we give.” - Winston Churchill
#1. What should your giving strategy be?
Branding is not only about selling. It is also about giving. Giving your idea a voice and personality. Offering people something meaningful. A fresh perspective. New hopes.
Remember this:
“Giving is not just about making a donation. It is about making a difference.” - Kathy Calvin
Imagine what giving can do to your brand?
Begin by asking yourself the following questions:
What do I promise giving people without anything in return? What can they expect from my offering that is differently more than my competition? What more can I do?
Giving can tell a lot about who you are as a brand, who you want to be, and who people perceive you to be…
#2. Build a reputation for generosity.
Generosity is contagious. The key is to practice kindness in ways that move people emotionally and grow them spiritually.
The type of goodness that extends beyond material possessions to include:
ideas;inspiration;
encouragement;
support;
care;
time;
attention;
commitment;
experiences;
wisdom
#3. As you grow, let giving grow with you to become a core component of:
Your business model;
your product/service;
your social impact;
your marketing communications;
your advertising;
your brand personality;
your brand experience;
your content;
your customer service;
your employer brand
#4. Some giving principles
Give people a story, not a message with information.
Give a rewarding experience, not an ad.
Give anything but an ad.
If you must, give an ad that is not an ad.
Give testimony, not facts.
Give the opportunity to exchange, not an ordinary transaction.
Give a platform for self-reflection and human connections, not a means for self-expression.
Give stimulation for new thoughts not a rationalization of ideals.
Give hope, not despair.
Give dreams about a better future, not longing for nostalgia.
Give encouragement, not indifference.
Give forgiveness, not blame.
Give for the cause, not for applause.
Give love, not hate.
Give simply. Don’t confuse.
Give cheerfully.
Give purposefully.
Give responsibly.
Give generously.
Give more than what’s expected.
And you will receive, abundantly.
So go ahead, dream on. And make generosity your key brand value.
What will your giving strategy be for 2020?
“The value of a man resides in what he gives and NOT in what he is capable of receiving.” - Albert Einstein
Conclusion
There is more giving to be done in this world. The world as we know today needs more generosity.
As times become more challenging, people seek out empathy and turn to brands that are more sustainable and kind.
When you show care for people and the environment, you get noticed. Giving is a powerful way to create relationships, bonds, and trust.
A generous brand attitude attracts prosperity. Brands that bring joy and give more will deliver greater impact.
In fact, it is the secret sauce to brand building success.
So remember, as you build your brand, make generosity a key brand value.
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